The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Now that the final report of the National Broadband Task Force has been tabled, the people who commissioned it must find a way to promote it. That will not be an easy task. The task force's recommendations were detailed, although not overly specific. That seems to have been too much for the popular press, which misrepresented or misunderstood much of the message. Some columnists think the federal government will be shelling out $4.5 billion, unaware that that figure is the top of the line number and is the sum total of expenditures by all levels of government, the private sector and non-profits. One poor reporter even convinced herself that the CRTC would be reviewing foreign ownership.  It's hard to convince Canadians of the worthiness of your efforts when their frame of reference is faulty. Yet that is exactly what Industry minister Brian Tobin and others must do.  Tobin, of course, faces political hurdles in selling his message. He must shepherd legislative changes through cabinet. By becoming champion of high-speed access and greater telecom competition, Tobin can raise his profile in advance of the anticipated Liberal party leadership race.  But many potential rivals are seated around that same cabinet table. John Manley, who instigated the task force in the first place, Paul Martin, Sheila Copps and Allan Rock would be loath to hand a platform plank to a minister who wants to become their boss.  There are several ways to cut through the haze to promote the vision of a broadband backbone stretching from sea to sea to sea. Underdeveloped areas will no longer see their best and brightest move away, heading to success in the larger cities as the smaller communities wither. Advances in education and health services can be touted to reassure citizens that these vital concerns are being addressed.  The danger is that hubris and political expediency will mean this report will gather dust in the Parliamentary Library. This country should demand better. This government should answer those demands.