The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. After a year of challenges for it founders, it’s encouraging to see the New Media Business Alliance (NMBA) finally on solid ground and beginning to deliver some much-needed programs and lobbying efforts. It should come as no surprise that much of the future of Canada’s new media industry will depend on the fortunes of Toronto’s digital cluster – a community that, until now, has lacked a strong, local advocate on the provincial and federal stages, Founding president Luda Tovey says that resources have been a challenge for the group, but its coffers and human capital should be bolstered in relatively short order. The alliance has assembled a founding board with deep ties to Toronto’s new media cluster. These individuals display the commitment and energy needed to push for a strong organization and positive change. They are also acutely aware that their companies’ fortunes are partly tied to the NMBA’s success. The group’s mandate is to work autonomously as a champion of business, and it’s not difficult to understand that after a myriad of reports, studies and halting efforts to bring the Ontario new media community together, the group had decided to take matters into its own hands. A trade association in the true sense, the founding board is determined to apply sound business models as it works with government to create a new working relationship. It’s also encouraging to see IMPAC reinventing itself and attempting to become more corporate in its approach to helping industry. If it’s successful in attracting a broader membership, possibly including NMBA, that can only help the industry unite in its push for government programs which open doors to capital. In the meantime, however, it’s groups such as NMBA and New Media BC – based locally and drawing strength from close community ties – that seem most likely to succeed in pushing governments to act in the best interest of Canada’s digital media sector.