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Former radio broadcaster tapped to lead ITV lab at Montreal’s Media Experts

News | 07/25/2001 4:00 am EDT

A Montreal media company has hired a former programming director from the CHUM Radio Group to help advertisers prepare for the pending arrival of interactive television. Ian MacLean, the new head of the ITV lab at Media Experts, says a large audience for ITV is closer than many realize, and if advertisers want to exploit this new medium, they have to act now.

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