Former radio broadcaster tapped to lead ITV lab at Montreal’s Media Experts
News | 07/25/2001 4:00 am EDT
A Montreal media company has hired a former programming director from the CHUM Radio Group to help advertisers prepare for the pending arrival of interactive television. Ian MacLean, the new head of the ITV lab at Media Experts, says a large audience for ITV is closer than many realize, and if advertisers want to exploit this new medium, they have to act now. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |