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News | 09/06/2001 4:00 am EDT

Bell Globemedia has opted not to renew the contract of Janet Callaghan, who was in charge of BCE Inc subsidiary’s convergence strategy, less than a year after hiring her. She was hired in January as senior VP of integrated marketing to lead cross-promotional opportunities linking the company’s multimedia operations which include, CTV, The Globe and Mail, and the Sympatico-Lycos Internet portal. Prior to joining Bell Globemedia, she was VP at the Media Co, a Toronto-based media buying firm. Some have suggested that her job became redundant when the firm hired Kevin Shea as its group executive VP of convergence.

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