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Interactive media needs interactive business practices

News | 10/03/2001 4:00 am EDT

During the dawn of the old new economy, the promise of new media was said to lie in the unprecedented levels of communication its technologies could support. In 1995 and 1996 a series of new media professional organisations set up shop to encourage members of our community to share experiences, educational resources and to build alliances as we built a new industry.

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