Broadcasters and Producers Interact
News | 11/02/2001 5:00 am EST
As the world of new media ceases to be so "new", broadcasters and producers are settling into a world of business that includes the Internet and other interactive platforms. As time goes on audiences will demand that they receive their "stories" on multiple platforms and we will see more and more "enhanced TV" properties created. In the face of this evolution of TV content we need to consider how interactive products related to television properties can get made in a landscape of seemingly competing interests.