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Broadcasters call for more coordinated promotional campaign for diginets

News | 11/09/2001 5:00 am EST

The public’s failure to embrace the new digital specialty television networks has led some in the industry to call for a more coordinated marketing campaign – one that would cut across ownership groups and see more cooperation between cable and satellite TV distributors. The launch of more than 50 new diginets this fall has occurred without much fanfare, leading some broadcasters to push for a new approach to marketing.

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