Look aiming to re-launch sales, marketing activities with revamped TV lineup
News | 12/06/2001 5:00 am EST
Cash-strapped Look Communications Inc. has proposed a new business plan to emerge from bankruptcy protection that includes a re-launch early in 2002 of its wireless cable television service. Perhaps the biggest change will see Look repackage its channel offering in an attempt to increase average revenue per household, which could mean a move away from the company’s central "pick and pay" packaging approach.
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