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Producers applaud new, re-worked Telefilm multimedia fund guidelines

Long-awaited changes to Telefilm Canada’s multimedia fund, now dubbed the Canada New Media Fund, were finally unveiled December 10, giving new media producers a much-needed and more appropriate instrument with which to kickstart the industry. The document provided few surprises, but twelfth-hour lobbying by the Canadian Film and Television Production Association (CFTPA) and other content producers resulted in some last-minute changes, including a surprise envelope of cash earmarked for small- and medium-sized enterprises, and the clarification of some language that seemed to preclude television producers from participating in the program. It has long been known, as well, that the fund would be changed to a more equity-like model of loans against revenue (CNM, Aug. 23/01).

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