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CNM Update

News | 01/16/2002 5:00 am EST

IBDG Category 2 digital TV licence application now public
IBDG Inc.’s application for a Category 2 digital speciality TV channel licence has now been made public by Canada’s broadcast regulator, the CRTC. The application indicates that the company intends to operate an interactive, market-driven research channel to test consumer satisfaction with innovative programming and services. The application reads: "It considers the best of existing interactive technology to accumulate information around viewer response within a programming block. The nature of the channel is market research and not content specific. Original programming will report on consumer response, research being done and consumer response studies from around the world that could measure everything from favourite television shows to a favourite kitchen utensil." IBDG, Ryerson Polytechnic University’s broadcast R&D company, indicates that because programming content would be flexible, the channel should fall within each of the categories for digital speciality licences as defined by the commission. The application also indicates that the company will be renamed Response TV Inc., wholly owned by Beverly Milligan. Ryerson’s Lucie Hall will act as secretary/treasurer, and Canadian Women in Communications’ Jannat Hammid will serve as president. The application sheds light on the plans originally sketched by Milligan to Canadian NEW MEDIA last fall.

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