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CAB ramps up lobby for changes to allow direct-to-consumer advertising by drugcos

News | 01/31/2002 5:00 am EST

Broadcasters are stepping up efforts to convince the federal government to eliminate legislative hurdles that prevent millions in big pharma dollars from flowing into their advertising coffers each year. The president and CEO of the Canadian Association of Broadcasters (CAB) says his group has made the issue a top priority because it’s important to keep the ball rolling after having made significant progress on the matter under former Health minister Allan Rock.

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