CHUM to introduce enhanced programming on Feb. 8 CHUM Television appears poised to be the first Canadian broadcaster to introduce basic interactive elements to its programming with today’s announcement it would introduce Enhanced TV on February 8. Channel-specific news-on-demand will be available on CHUM’s MuchMusic, MuchMoreMusic, Citytv and Star! channels. Advertisers on the station will also have the option of introducing interactive elements that will allow viewers to buy a product or get a coupon. CHUM is using Wink Communications technology to deliver its enhanced programming (CCR, Jan. 31/02). More details.
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