Giants to develop multimedia messaging system
Apple Computer Inc., Sun Microsystems Inc. and Ericsson are teaming up to develop a system for bringing multimedia content such as movie clips to cell phones and other wireless devices. The three companies are banding together to battle rivals such as Microsoft Corp. and RealNetworks in the emerging multimedia messaging market. Dubbed the Ericsson Content Delivery Solution, the system would enable video clips to run on a variety of devices without having to reformat the file. It will include Apple's QuickTime streaming video system, content distribution software from Sun, and wireless infrastructure from Ericsson.

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