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Enhanced television likely to attract older demographic: CHUM executive

News | 02/22/2002 5:00 am EST

CHUM Television expects to tap an older audience with its new enhanced television (ETV) service than it currently targets with its web offering. While the youth demographic is likely demanding more interactivity than current TV technology can provide, a slightly older audience that constitutes the bulk of TV viewers will welcome enhanced content that will let them view additional news and even shop from the comfort of their couches, says Maria Hale, managing director of the broadcaster's interactive division.

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