Enhanced television likely to attract older demographic: CHUM executive
Broadcast | February 22, 2002
CHUM Television expects to tap an older audience with its new enhanced television (ETV) service than it currently targets with its web offering. While the youth demographic is likely demanding more interactivity than current TV technology can provide, a slightly older audience that constitutes the bulk of TV viewers will welcome enhanced content that will let them view additional news and even shop from the comfort of their couches, says Maria Hale, managing director of the broadcaster's interactive division. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks of free access to thewirereport.ca and our exclusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. |