Rogers Wireless Communications Inc. has made some executive announcements. John Boynton has been appointed VP, consumer marketing, and Bruce Burgetz has been named senior VP and CIO of the Toronto-based company. In his new role, Boynton will lead the development and execution of all marketing strategies and plans for the consumer segment. He will also be responsible for managing all existing product offerings to meet the changing market and competitive conditions. Additionally, he will also lead various initiatives to increase market share, sales volumes and the overall profitability of the business. Boynton has more than 17 years of marketing experience having most recently served as VP marketing and business development at Inquent Technologies. Prior to joining Inquent, he held VP marketing positions at Eyak, Sprint Canada, AT&T Canada, and other firms. Burgetz comes to Rogers from Shoppers Drug Mart where as senior VP, information technology and CIO, he was responsible for all IT-related projects. He spent 10 years at Shoppers. Prior to joining the large retail drug store chain, he was a partner at Gellman, Hayward & Partners, an information technology consulting firm.