Tech advances could prevent PVR from hurting advertising model: broadcasters
News | 04/25/2002 4:00 am EDT
Canadian broadcasters say that technological solutions may solve the problem of personal video recorders potentially ruining the existing advertising model of television broadcasting. They were reacting to a keynote address at the Canadian Cable Television Association’s annual convention last week in Vancouver by Leo Hindery Jr., who warned broadcasters that an unexpected consequence of a massive rollout of the PVR could be the demise of a system run on advertising dollars as viewers use the devices to skip over commercials.
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