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News | 04/30/2002 4:00 am EDT

Microcell integrates i5 operations under PCS banner
Microcell Telecommunications Inc. decided to integrate Microcell i5 operations under the Microcell PCS banner earlier this month. This marks the second such move in the last month as the company tries to streamline operations, cut costs and eliminate duplication within the executive ranks (RoW, April 3/02). Microcell i5 was formed nearly two years ago with a mandate to develop and operate mobile Internet services for its own customers and for other carriers. Its flagship product, Masq, was launched in September 2001 and was dubbed as "a range of flexible user authentication and mobile signature solutions" (RoW, Sept. 18/01). Demand for such services by other network operators didn’t materialize, however, as Sirois and team weren’t able to make a single sale. The company has thus decided to discontinue external marketing of Masq.

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