The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. While the Supreme Court of Canada’s decision last week on grey market satellite TV was a body blow to the advocates of free speech in this country, a new class of television provider – the Internet broadcaster – should take cheer that their business case has become a little stronger. Though a Charter challenge to the ruling will hopefully set aside the Radiocommunication Act’s less-than-constitutional laws regarding the reception of foreign programming services, operators such as JumpTV and the new iCraveTV should take heart at the outcry. Thousands of Canadians are dismayed at the potential of losing their access to ethnic foreign programming, but many of those will hopefully turn to the Internet, where only the imperatives of the market will determine which shows reach viewers. JumpTV, for example, already carries – on a fully legal basis – channels such as Fashion Television from Paris, RTPi from Portugal, Telnorba from Italy, and TKC 76 from South Korea. If Canadian viewers don’t like the selection carried by Jump, they can turn elsewhere on the Internet to access an even greater selection. Some of those foreign channels may be pricey, and negotiations to carry them in Canada might be difficult, but Jump, iCrave and others would do well to pursue the market now left unserved by those who would protect the satellite TV industry from foreign incursion. At the end of the day, television broadcasts continue to provide a better picture and intuitive, easy-to-use interface, especially from digital signals. It is up to cyberspace players, then, to begin preparing for the future now by investing in technology that can compete. It is also time for government to step up to the plate and fund private/public partnership research with companies such as Jump that are, for the time being, the only logical outlet to ensure Canadians have access to a true diversity of programming.