The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Residential Broadband Users Association has a valid argument when it states that capping users’ bandwidth usage could stifle future innovation – up to a point (see story in this issue). The argument falls apart, however, if ISPs can’t recoup enough of their expenses to continue to provide service. Financially healthy ISPs are in a position to make consumers happy with well-staffed and trained help desks, greater capacity, and innovative services. If Sympatico were instituting oppressive caps that served as a significant barrier to users’ activities, that would be a reverse step in the evolution of Internet businesses. But, it isn’t. The 5 Gb up and down limit is more than sufficient to download significant quantities of music, video, text and graphics. The PC and software manufacturers’ goal of turning the desktop computer into a "digital hub" for home entertainment, photography and communication won’t be threatened by bit caps until true, TV quality video becomes a regular part of users’ downloads. That’s not on the horizon for many years, and may not ever become a reality given aggressive efforts by satellite and cable TV providers to build on their own offerings with innovative services. The current price for broadband is an incredible value – a message that’s not getting through, for whatever reason, to a significant number of subscribers. For $45, subscribers can take serious control of their banking, download a galaxy of multimedia content that rivals – in entertainment terms – the content provided by TV, connect with a worldwide network of friends with common interests, play games for hours online, and put a world of information about health, fitness, sports, politics and entertainment at their fingertips. None of that is threatened by the bit cap. Opposition to the cap might be seen as a knee-jerk reaction by some consumers against any move to give them a little less for their money. With education, users will come to understand what’s available to them for a very reasonable charge. Opposition to bit caps will subside when most users experience no change in their downloading habits. Bell, Rogers and other high-speed providers should stick to their guns in the interest of building a better service for all, but must act quickly to counter popular notions that the bit cap is a price gouge.