French-language European TV channels expected to drive digital cable in Quebec
News | 06/21/2002 4:00 am EDT
Lagging digital penetration in Quebec is expected to get a shot in the arm with the launch of three new French-language European television channels this week. The move means foreign channels will get a head start for audience share on licensed Canadian French-language digital specialty channels, which have delayed launching until there is a larger base of digital TV subscribers. Digital growth in the province has been slower than in other parts of the country, some people say due to a lack of digital choices suitable to the French-language market.