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Shaw Cablesystems hoping to distinguish its VOD service with music videos

News | 07/04/2002 4:00 am EDT

The video-on-demand (VOD) service Shaw Cablesystems is rolling out beginning September 4 in Calgary could include free music videos – a move meant to distinguish the service from other offerings. That strategy could also put a dent in the music specialty channels of mid-sized broadcasters CHUM Ltd., Craig Broadcast Systems Inc., and Corus Entertainment Inc.

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