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CTV benefits fund seeks industry direction as cash goes untapped; hired gun on board

News | 07/25/2002 4:00 am EDT

A little publicized cash pool offered by CTV Inc. to encourage convergent TV/interactive products is struggling to find projects to fund, according to numerous sources. The $28-million, five-year Groundbreaker Fund, offered by BCE Inc. as part of its 2000 benefits package arising from its takeover of CTV, appears set for changes to satisfy industry concerns that it is poorly targeted and structured.

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