Digital shakeup expected as revenues, audiences for channels lag after one year
News | 08/15/2002 4:00 am EDT
Huge investments in the new digital specialty channels with low returns to date, coupled with dismal ratings, likely mean that major changes are not far on the horizon. Even the large broadcasters have begun slashing staff and budgets, and many industry observers are now predicting that mergers and the shuttering of some of the digital channels are inevitable.