Look focuses on reducing customer churn
Look Communications Inc. experienced a further decline in its digital television subscriber base in its 2002 fiscal second quarter ended June 30, ending the period with 51,000 subscribers, down from the 55,000 at the end of March. According to financials released August 16, Look managed a stronger EBITDA in its second quarter despite the decline in subscribers by migrating both Internet and digital television subscribers to higher value packages. "During the second quarter, we focused on developing and implementing initiatives that should enable Look to reduce the rate of customer attrition and to increase the rate of customer acquisition in both the residential and business markets in the second half of 2002," Look president and CEO Paul Lamontagne said in a media release. Look has already shown a slight increase in subscriber numbers, according to Decima Publishing research. According to the latest Digital Domain report, Look had about 50,500 subscribers at mid-June, which means it grew slightly in the latter part of the month. More details.