The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Baddeck International New Media Festival’s impending move to Prince Edward Island should be cause for celebration by the industry as a whole. P.E.I. boasts better accessibility, more facilities, and apparently a government funding agency that understands the import of such events. By the time the festival is over this October, dozens of new media company executives will doubtless have made the trip to Charlottetown’s shiny new Atlantic Technology Centre. Real business is bound to follow as the island agency aggressively pursues companies now located in the high-cost centres of Toronto, Vancouver and Montreal. Unfortunately, that’s not the story Canadian NEW MEDIA is carrying on its front page. Barring an official announcement by the province’s responsible minister, the industry is still in the dark about the details of the deal, or even whether both sides can confirm that the agreement will, in fact, come off. Instead, we are telling the story of local political infighting, short-sightedness and pettiness as the fight between festival organizers and Cape Breton’s economic development agency grew petty. The story does little to establish the industry’s credibility in the eyes of CNM readers – another shame added to this story’s long list. TechPEI is a dynamic and aggressive agency, but needs to re-examine its communications strategy. P.E.I. has chosen to adhere to arbitrary guidelines for the release of information everybody seems to already know. The story has spun out of their control, and instead of making the best of the opportunity for TechPEI to tell its side, industry scuttlebutt revolves around the seedier aspects of the tale. Scoring the Baddeck festival for its own is not a story on the more important lines of impending central bank rate decreases, plans for a ground attack in Iraq or the intended arrest of a serial murderer. Little good is accomplished by refusing to confirm the truth in this case – unless the deal is not as solid as it seems. In the absence of confirmation, the industry is left on tetherhooks waiting for some kind of final outcome.