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Microcell calls Bell and Rogers on unfair marketing practices; wants injunction

News | 09/16/2002 4:00 am EDT

Microcell Telecommunications Inc. is striking back at two of its rivals for using deceptive, unfair and discriminatory marketing practices aimed at luring its most profitable post-paid subscribers over to their services. The company contends that Bell Mobility and Rogers Wireless Communications Inc. clearly crossed the line between competitive marketing practices and discriminatory activities under section 27 (2) of the Telecommunications Act by offering special deals to Fido’s highest-paying customers to convince them to switch. On August 30, Microcell filed a Part VII application with the commission asking it to force the two carriers to stop.

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