Years of industry demand for accurate human resource tracking in the new media sector could shortly be answered by an ambitious new Software Human Resource Council (SHRC)/Statistics Canada partnership to enumerate the IT industry. A massive new survey was announced at Softworld 2002 in Prince Edward Island by the non-profit SHRC to find out how many Canadians are employed in information technology trades, including in the cultural industries. The data should put an end to the dearth of hard numbers in the sector right now, though its sustainability as an annual or even less frequent project as part of the country’s census is uncertain.