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CNM Update

News | 09/25/2002 4:00 am EDT

Yahoo top of mind with Canadians: survey
Yahoo! has been recognized as the most well known brand in Canada, ranking ahead of MSN, Sympatico-Lycos and AOL in a recent online survey. The survey, conducted by ComQUEST Research and commissioned by Yahoo!, finds that the Yahoo! brand has the most recognizable, unaided top-of-mind awareness among Canadians at 15.5% – an increase of 2.5% from last year. MSN scored 6.2% in the same category, and Sympatico-Lycos won 1.9%. With prompting, 92.2% of Canadians were aware of Yahoo!, followed by AOL at 81.5% and MSN at 78.6%. The quarterly online brand awareness study was conducted with 960 randomly selected adults across Canada by telephone in June 2002 to track their uses and attitudes towards the Internet and related technologies. More details.

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