CCR Short Takes
News | 09/26/2002 4:00 am EDT
Bell ExpressVu subscribers get Leafs exhibition games free
To promote the digital channel LeafsTV, Bell ExpressVu LP subscribers can watch the Toronto Maple Leafs’ nine pre-season games this year for free. The free games are being offered through Bell ExpressVu’s pay-per-view service on a complimentary basis to subscribers in the Leafs TV broadcast area, and as part of the NHL Centre Ice package to viewers outside Ontario. The direct-to-home satellite television distributor will offer the digital channel LeafsTV as part of its regular programming in 2003 on a subscription basis. This year’s exhibition games are the first live Leafs games that have been broadcast on the regional diginet. The rights to the Leafs’ regular season games this year have already been sold to other networks. "We hope that by offering these pre-season games that Bell ExpressVu subscribers will be enticed to sign up for LeafsTV with us next year," says Chris Frank, ExpressVu’s VP of programming and government affairs. The Leafs play their last exhibition game October 5 against Tampa Bay.