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WestWind juggles broad partnership to bring converged programming to web, TV

News | 10/03/2002 4:00 am EDT
The web can be used to drive viewers to a television show and vice-versa, says the producer of the new technology show Web Watch, but content geared toward the Internet niche could be the deciding role in making the model work. WestWind Pictures’ Web Watch, which launched on the Saskatchewan public broadcaster SCN on September 23, makes heavy use of an interactive web site that the producer hopes will involve users through chat and feedback options to help mould future episodes.

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