CCR Short Takes
News | 10/10/2002 4:00 am EDT
Cable gaining on satellite TV in share of digital market
Cable companies are in a stronger position than recently released Statistics Canada data would indicate, according to a report by Decima Publishing Inc. While 2001 figures released by StatsCan accurately reveal that satellite TV distributors are taking customers away from cable, Decima’s more recent research shows that cable is gaining on satellite’s lead in the digital TV environment, which is the future (CCR Update, Sept. 18/02). The Decima report reveals that in the second quarter of the year Bell ExpressVu and Star Choice accounted for 62 per cent of the 3.1 million digital subscribers (down from 63 per cent in the first quarter), versus cable’s 36 per cent (up from 35 per cent). An indepth analysis of the Canadian digital TV distribution market is provided in Decima’s The Digital Domain: Tracking the Growth and Development of the Canadian Digital TV Market, Vol. 2, Report 1. For more information, contact Ryan O’Neill at (613) 230-1984.