Rogers Cable Inc. added a healthy 67,500 digital cable set-top boxes in 63,400 digital households during its fiscal third quarter ended September 30, according to financial results released October 16 by Rogers Communications Inc. The cableco attributed the strong growth to increased marketing aimed at creating greater awareness of the value and features of digital cable, the introduction of new bundled offerings of high-speed Internet and digital cable, and changes to its VIP customer loyalty program, which enabled some customers to trade certain price discounts for the use of a digital box. Rogers also noted that it commercially launched video-on-demand in the latter part of Q3 covering an area of 530,000 homes passed in central Toronto, complete with a library of over 200 titles. More details.
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