CBC talking to Rogers about providing content for the cableco’s VOD service
News | 10/24/2002 4:00 am EDT
The Canadian Broadcasting Corp. is working on packaging CBC programming, beginning with its news shows, for offer on a video-on-demand (VOD) basis on Rogers Cable Inc.’s digital cable platform. Mark Hyland, director of broadband and digital services at CBC English Television, says the public broadcaster won’t apply for its own VOD licence, but needs to have its content provided on an on-demand basis in the changing broadcast world.