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CRTC considering U.S. test to determine what iTV content is program-related

News | 11/07/2002 5:00 am EST

The CRTC is considering an American approach to determining whether interactive television (iTV) content is program-related and thus should be subject to mandatory carriage rules. Not surprisingly, the CRTC’s latest iTV process on what constitutes program-related iTV content is expected to again pit broadcasters and distributors against each other over carriage issues. Carriage and packaging issues dominated negotiations over the launch of new digital specialty TV channels last fall (CCR, June 7/01, March 29/01), and remain key stumbling blocks to agreement between distributors and broadcasters in the transition to digital.

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