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New media players optimistic their projects may one day drive tie-in broadcast properties

News | 11/07/2002 5:00 am EST

Several leading new media players say that it won’t be long before broadcasters come looking for financing for projects from them. At a forum called iTV – Where Are We? at the International New Media Festival in Prince Edward Island last month, talk shifted from a focus on a greater recognition by broadcasters of the value of new media tie-in projects for television shows to the new media productions actually being the driver.

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