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Broadcasters seek show properties with online component conceived from start

News | 11/28/2002 5:00 am EST
Independent producers will have to bring fully conceived ideas for converged TV shows/web properties to broadcasters if they want to sell their products, an industry group recently heard at a workshop on marketing web sites. Several broadcasters from around the world made the pitch for more integrated show ideas at the Bell Broadcast and New Media Fund’s Driving Traffic, Website Marketing: Online and Offline Strategies workshop November 20 in Toronto.

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