Broadcasters seek show properties with online component conceived from start
News | 11/28/2002 5:00 am EST
|Independent producers will have to bring fully conceived ideas for converged TV shows/web properties to broadcasters if they want to sell their products, an industry group recently heard at a workshop on marketing web sites. Several broadcasters from around the world made the pitch for more integrated show ideas at the Bell Broadcast and New Media Fund’s Driving Traffic, Website Marketing: Online and Offline Strategies workshop November 20 in Toronto.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
Two weeks free access to thewirereport.ca and our exlusive newsletters.
Unlimited access to thewirereport.ca and our exlusive newsletters.