The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. We wish Collideascope Entertainment good luck in selling its new CreatureSphere project (see article in this issue). It's refreshing to see a company in the Canadian new media sector take on an initiative such as this and one more sign that business models are maturing. Next year promises to be an important one for the new media industry in this country. Companies such as Collideascope, SNAP Media, Decode and other organizations such as Canada's public broadcaster are creating viable entertainment products over which they retain full rights to the intellectual property. Since this publication launched in late 1998, the question has always been one of ownership. It's a topic that has become less talked about in the past 18 months as the new media sector struggles to pay the bills, but that's changing as the survivors emerge from the dot com rubble. It's encouraging that a company such as Collideascope still feels confident to work on a hunch and to risk its time and resources on the creation of a new product - and even more important that it has found support for its entrepreneurial spirit from the public sector. Challenges, of course, remain. The most popular forms of content are, predictably, the most heavily pirated. Traditional music and television content are still being created and consumed but creators can no longer count on being remunerated at the same level for their efforts as before the creation of digital file sharing. More importantly, there is still a fundamental misunderstanding on the part of broadcasters about the role of interactive content in creating entertainment brand properties. Still, 2003 is shaping up well. Online entertainment is drawing viewers at the direct expense of television, and for many the small screen has become peripheral to their Internet habit. It's a trend that will continue and broadcasters are on notice that their monopoly on the screen time of Canadians is nearing an end. The question is now one only of who will own the interactive goods, and Collideascope's continued innovation in the sector is just one indication that CTV and CanWest are at risk if they don't start supporting, and possibly co-opting, the producers who have demonstrated for years their understanding of the interactive space.