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New Microcell strategy focuses on easy customer acquisitions, high growth areas

News | 01/20/2003 5:00 am EST

Microcell Telecommunications Inc. has discontinued its wholesale business, scaled back corporate market activities and is now focused almost entirely on the consumer retail market as it fights to survive in the highly competitive wireless telecommunications sector. Earlier this month, the struggling wireless operator reached an agreement with its bankers and noteholders on a recapitalization plan that will keep the Montreal-based company solvent. The agreement was unveiled on January 6, the same day the company filed for protection from creditors under the Companies’ Creditor Arrangement Act (RoW Update, Jan. 13/03).

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