The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. If Canadian NEW MEDIA had an editorial calendar, this issue of the newsletter would be the "Focus on Funding" issue. Of course, we don’t, and it’s purely happenstance that almost all of the stories in this issue relate to the large funding bodies on which new media producers rely to stay in business. Telefilm, Bell, Telus and the Ontario government are all keeping the taps on for the time being, but we’ve already seen the Canadian Independent Film and Video Fund put a moratorium on further funds earmarked for interactive projects, and rumours are surfacing that Telefilm is considering the same. There is some cause for hope. In a recent deal between satellite TV operator Bell ExpressVu and the Canadian Association of Broadcasters, new media funding was left untouched as television producers decry the loss of funding to the Canadian Television Fund. Telus officials seem optimistic that Canadian Heritage will provide top-up funding to support a slew of worthwhile projects. Yet, innovative new media projects – even from Canada’s best-known producers – are being left on the jury room floor for lack of funds. Somehow, the situation must change. Traditional television is becoming increasingly vapid, a grey monotonous global squawk blighting the airwaves. If the kids won’t read, and if they won’t learn anything but some kind of bland mall culture from television, then it’s up to a new generation of storytellers to begin putting some kind of worthwhile content into a new channel. There are cultural and educational imperatives for governments to help begin supporting new media producers still unjaded by old ideas about how entertainment should be done. New technologies have created new ways of thinking about content, and for the sake of our culture, those who innovate deserve better support from the collective. The funds are there, but priorities will have to be changed.