|Adding an interactive corollary to television shows doesn’t have to shrink the revenue pie for anyone concerned, says the producer of the new show Odd Job Jack. Broadcasters have been struggling for years to justify the investments they could make in interactive properties, but Smiley Guy Studios head Jonas Diamond tells Canadian NEW MEDIA that sponsorship from Molson, the behemoth brewer, has created two attractive advertising deals, providing plenty of incentive to run with both traditional broadcast and web components.
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