The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Canadian recording industry, as well as its broadcast, movie, and retailing partners, are to be congratulated on a cool new web site designed to teach teens about the record industry and how the purchase of music translates into music creation. A brief tour of the site, www.keepmusiccoming.com, demonstrates some slick, well-researched, compelling and thoughtful content. It remains to be seen if the site, message and campaign work; teens have at least their elders’ mastery of doublethink. But regardless of whether teens can be persuaded to hit the malls to buy CDs or use legitimate online services or not, the site is a triumph of Canadian self-restraint and humility. Recording industry executives likely weren’t taken aback by their finding that teens see no parallel between the physical theft of a CD and downloading from Kazaa. To their credit, though, they haven’t gone to the ramparts to castigate the buying public with admonishments and finger-wagging. In the U.S., Britney Spears told teens: "Would you go into a CD store and steal a CD? It’s the same thing, people going into the computers and logging on and stealing our music." That’s what copyright industry executives on both sides of the border believe, but it was a massive blunder to say so. Teens feel disenfranchised enough, thank you very much. The Canadian approach will take more time to sink in but it gives youth credit for being able to work through the issues and come to their own conclusions. Many will discount the new site and campaign, pointing to it as so much PR bumf to be expected from increasingly desperate makers of albums. They may be right. No amount of good vibes may be able to change the course of changing business models. But give the Canadian industry a hand. It has chosen to tackle the problem, at least in the public arena, by treating teens as thinking people and leaving them to make their own choices. That’s not to say that the recording industry will drop efforts to levy a tariff on blank media, or to drop their cross-appeal of Tariff 22, but at least in the public eye, big music stands a chance of changing hearts and minds.