Record labels employ positive, upbeat messaging to combat downloading
News | 03/06/2003 5:00 am EST
The Canadian music industry is taking a soft-glove approach to discourage peer-to-peer downloading among youth. On March 4, a coalition of record labels, retailers, copyright collectives, broadcasters and others launched a Value of Music campaign to teach kids about the connection between music purchasing and the music industry, a made-in-Canada tack that stands in stark contrast to the finger-wagging campaigns seen south of the border. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |