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Record labels employ positive, upbeat messaging to combat downloading

News | 03/06/2003 5:00 am EST

The Canadian music industry is taking a soft-glove approach to discourage peer-to-peer downloading among youth. On March 4, a coalition of record labels, retailers, copyright collectives, broadcasters and others launched a Value of Music campaign to teach kids about the connection between music purchasing and the music industry, a made-in-Canada tack that stands in stark contrast to the finger-wagging campaigns seen south of the border.

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