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Toronto startup to tap MPEG-4 market in Europe with specialty programming

News | 03/21/2003 5:00 am EST

Toronto startup TVHello hopes to exploit emerging MPEG-4 television encoding technology to begin broadcasting a new digital specialty channel aimed at Europeans sometime this summer. The technology, which TVHello partner Rui Pereira says delivers the promise of true web television, flies beneath the regulatory radar of the CRTC, leaving the small company the flexibility to use inexpensive content to attract advertising dollars.

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