Common short code development gives wireless marketing a major boost
News | 03/31/2003 5:00 am EST
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Wireless advertising and marketing could be bolstered by an industry initiative to work together to develop a list of common short codes. Short codes, which allow wireless subscribers to send a text message without having to type in the full 10-digit phone number, are already being used in various interactive TV promotions allowing fans to vote for contestants in reality TV shows, for example. The use of short codes offers the opportunity to go beyond traditional product and brand placement in advertising by adding a level of interactivity with viewers. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |