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Common short code development gives wireless marketing a major boost

News | 03/31/2003 5:00 am EST

Wireless advertising and marketing could be bolstered by an industry initiative to work together to develop a list of common short codes. Short codes, which allow wireless subscribers to send a text message without having to type in the full 10-digit phone number, are already being used in various interactive TV promotions allowing fans to vote for contestants in reality TV shows, for example. The use of short codes offers the opportunity to go beyond traditional product and brand placement in advertising by adding a level of interactivity with viewers.

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