The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Lamentably, Canada’s television industry lags well behind its music counterpart at creating and promoting popular content that sells at home and internationally. The Juno Awards, held in Ottawa last week, provided the opportunity for private radio to tout its contribution to the rise in the popularity of Canadian singers, songwriters and musicians. In a breakfast speech delivered at the National Press Club, Glenn O’Farrell, president and CEO of the Canadian Association of Broadcasters, pumped the "vital contribution that private radio makes to promote new Canadian popular music and the artists who create it." He said, "The road from nowhere to stardom passes through a place called radio."  The sold-out Juno Awards ceremony that was televised nationally to high ratings (2.2 million people tuned in, which is a larger Canadian audience than this year’s Grammy Awards garnered) capitalized on the global buzz around Canada’s singers such as Shania, Alanis, Avril and others. In fact, O’Farrell noted that Canada is now the second largest source of popular music in the world. Compare that to Canada’s Gemini or Genie awards. Few foreign viewers, or even Canadians, are familiar with any of the actors awarded TV or film awards at these annual celebrations – at least in English Canada. Is there anything that the Canadian TV business can learn from the much more vibrant music business? It will take more than good intentions if Canada’s television star system is to ever achieve the success of the music star system. Even as technology brings the cost of discovering, recording, promoting and distributing music down, the cost of producing good television skyrockets. The West Wing probably spends more on catering than most Canadian networks do on programming. There are some improvements the government can make, including better coordination among the various public-sector players. But without significantly more dollars – some of which must come from the broadcasters’ coffers – on the table, the music industry will continue to pump out international recording stars while Canadians remain in the dark about the bright lights of domestic TV.