The Canadian Cable Television Association (CCTA) is hoping to score an industry hat trick as it seeks regulatory approval to add five foreign television channels to list of services that can be carried on a digital basis. The association notes that the addition of more foreign channels would have the following three key benefits: provide multicultural communities with increased viewing choices; help repatriate customers from the black and grey markets; and drive digital penetration. In its April 2 submission to the CRTC, the CCTA notes that the availability of a wide array of ethnic channels is one of the reasons for a thriving black and grey market in Canada.

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