CBC adds content to Rogers’ VOD service in Toronto
The Canadian Broadcasting Corp. will provide some of its programming on a video-on-demand (VOD) basis to Rogers Cable Inc.’s digital cable customers in the Toronto area, it was announced May 5. The Hockey Night Fever package consists of 3½ hours of documentaries on hockey, including a feature on Maruice Richard, while War and Consequences is a collection of news, current affairs and CBC Newsworld reports that have aired over the past few years. Other upcoming VOD programs include Amazing Space and On a Mission, which is a look at individuals who champion causes. The content will be available initially to about 604,000 digital customers in central Toronto at no additional cost. Mark Hyland, director of broadband and digital services at CBC English Television, told Canadian Communications Reports in October 2002 that the public broadcaster needed to make its content available on-demand to keep current with a broadcast environment increasingly dependent on viewer demand for choice (CCR, Oct. 24/02).

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