Carriers struggle to find ways to increase ARPU despite jump in minutes of use
News | 05/27/2003 4:00 am EDT
|Canada's wireless carriers are struggling to find ways to translate a significant jump in the average monthly minutes of use (MOU) into improved average revenue per user (ARPU). That is one of the key findings of a May 20 Yankee Group audio conference that compared Canadian operators to their counterparts south of border in terms of the key wireless measurement metrics, and that also highlighted the similarities between the Canadian and U.S. wireless industries.
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