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PVR expected to take hold as new models on horizon, more distributors offer device

News | 06/05/2003 4:00 am EDT

With more broadcast distributors looking to roll out digital set-top boxes with personal video recorder (PVR) capability and new models on the way, Ian MacLean, VP of Montreal-based Media Experts iTV Lab, is predicting that 50% of Canadian TV households will have a PVR by 2007 or 2008. But MacLean says the broadcast industry shouldn’t fear consumers using the PVR to skip through commercials (CCR, April 25/02). His research reveals that PVRs will enable advertisers to better reach the high-end consumer that they covet.

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