The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. New media producers will welcome a recommendation from David Ellis, author of a new report on the Telefilm Canada Canada New Media Fund (CNMF), to drop any requirement that winning projects have Canadian cultural content. If Telefilm adopts the suggestion, it will bring the fund in line with what producers have been saying for years: A story told by Canadians is a Canadian story, no matter whether it’s shot on Parliament Hill with the protaganist curling a Labatt 50 over the ice around the Centennial Flame. The problem with trying to define a Canadian cultural element is that culture is increasingly being defined by the same department that doles out the CNMF funding. In marketing materials and Canada Day speeches, we’re hit on the head with the idea that Canada is a multicultural, environment-loving, peace-keeping, polite and tolerant people. The problem, of course, is that the same can’t be said of every Canadian, and thus not of our culture. The suburban youth in Saskatoon who affect inner-Detroit mannerisms and beat up on queers on the weekend at the strip mall bus stop, and whose only goal is to accumulate loadsa bling are no less Canadian than you or I. Looking for "Canadian" stories is like looking for "Canadian" DNA. They don’t exist. We share much in cultural common with nations and people north, south, east and west. There are some differences, but those differences are increasingly spoon-fed to us according to political agenda. Telefilm should absolutely drop a requirement for Canadian elements in the stories told by this country’s new media players. If a Tisdale SK producer wants to tell the tale of the sinking of the Bismarck, it will necessarily be a Canadian story. To straightjacket our best creative minds into writing stories about acorns growing into trees to be used for hockey sticks is provincial. We can and should ask our producers for better.